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Kathleen Gage
Speakers, Trainers, Authors, Coaches and Consultants

Kathleen Gage known as The Street Smarts Marketer™ owns and operates Turning Point, Inc. and Maxwell Publishing. She is an author; an Internet marketing and publicity advisor; and an award-winning keynote speaker.

Online book campaigns – friend or foe?

Over the last few years countless number of authors have utilized the power of the Internet to market and sell their books. The question that begs to be answered is, “Are online book launches a viable way to market your book?”

Absolutely! However, you will find criticism from some who believe this is not a valid way of selling books while others feel this is an incredibly effective way to promote, sell and profit from your book.

With my book launch of The Law of Achievement we sold over $22,000 in a 24 hour period. To say that this is not a viable way to market and sell books is beyond my scope of comprehension.

Every author needs to determine for themselves if this is a good fit.

The fact is, most books never make any money and countless authors do not take responsibility for marketing their books. They write the book and hope it will somehow sell itself. Or they assume the publisher will do all the marketing. Although some publishers will help with marketing, others do not.

Regardless of who publishes your book, the more you know about marketing, online strategies, becoming visible and profitable, the better off you will be.

Setting a success timeline

Giving yourself enough time to handle all the details of the campaign is essential to your success. It is better to take as much time as you need to do things right rather than rushing through and experiencing less than stellar results.


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