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Kathleen Gage
Speakers, Trainers, Authors, Coaches and Consultants

Kathleen Gage known as The Street Smarts Marketer™ owns and operates Turning Point, Inc. and Maxwell Publishing. She is an author; an Internet marketing and publicity advisor; and an award-winning keynote speaker.


Online Best Seller EBook - The Dos and Don'ts of Launching

An online best seller book (eBook) is a bit different from your traditional book, especially when it comes to the actual launching and marketing of your creation. An eBook's success depends heavily on how you present in on the Internet, where it will have to compete with hundreds or even thousands of books talking about the same thing.

When you are ready to launch your eBook make sure to keep these dos and don'ts in mind during the launch to help you make the most out of the process.

Don't launch a book fresh from your desk; have a cooling off period

Many eBook authors who want to become bestselling authors sees his or her finished product differently that the reader may see it, which will end up distorting how good or bad it actually is. If you really want to write a bestseller and not come up with just another eBook, then leave your project totally alone for at least 48 hours. Go through the whole thing when you're looking at it with fresh eyes.

Don't mass-mail on social networking sites; Do find out which networks to use

Facebook, Twitter and MySpace are great places for you to announce the launch of your eBook, but only if you select your targets. Your friends and family may be happy for you, but don't expect them to buy your eBook as readily as people who are actually interested in what you have to write.

Find the groups that are interested in your genre of books, establish yourself in them prior to the launch, and you'll find a much more marketable population to market to.

Of course, this means you have to know who your market is. Don't make the mistake so many authors make by thinking everyone is your market. The more you now about who wants your information and is willing to pay for it the better off you will be.

Beware of the hype from other eBook authors

The fact is, you can make great money from eBooks. Hundreds, thousands, tens of thousands and sometimes more. However, popular bestselling authors may claim to earn big bucks by selling their e-books, but these authors that have either written a lot of e-books or are just busy spinning their stories for marketing purposes. Balance your budget beforehand, and do not expect too much right off the bat to prevent yourself from getting yourself into money problems.

Don't over or under-price; do your homework and research

Speaking of money, pricing is a particularly significant concern when selling an eBook. Some books go for as low as a dollar, while others can reach up the hundreds of dollars. Such a wide gap between prices requires you to do some research about your target market. Match your eBook with the financial capacities of your potential buyers as well as your level of credibility within your market. Bottom line is you should be able to come up with a fair value for your book. And, always deliver more than what people pay for.

Now's not the time to be shy – go out and tell the world

The golden rule of online marketing is to be loud and proud of your work. Launching an online best seller eBook requires that you convince others to buy your work, and you have got to develop a very proactive attitude to do that.

Be confident of your skills as a writer and an expert. After all, if you don't believe in what you are doing, why should your reader.

 

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