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Kathleen Gage
Speakers, Trainers, Authors, Coaches and Consultants

Kathleen Gage known as The Street Smarts Marketer™ owns and operates Turning Point, Inc. and Maxwell Publishing. She is an author; an Internet marketing and publicity advisor; and an award-winning keynote speaker.


Amazon.com bestselling author; plan your success

Many people have heard about, participated in or purchased a book during what is referred to as an Amazon bestseller campaign. There are some Amazon campaigns that are extremely well planned, while others are lacking in many ways.

The question in many author's mind is “How do you become an Amazon best seller? “ First of all, you have to have a plan. You don't even need a book at this point; you just need to have a plan.

One of the most important items in your plan is the date you are going to do the launch. You also need to plan on who will be the project manager of the online bestseller campaign; you or someone else.

There are pros and cons to both. If you do it yourself, it is going to be a lot more cost effective. However, you need to make sure you have systems in place before you launch your campaign. If you don't you can actually have a huge failure and you can let a lot of people down by not having systems in place.

If you plan to hire an experienced campaign coordinator you will likely pay thousands, and even tens of thousands of dollars for their services.

This may seem like a lot of money, but when you consider all that is involved, it can be a great way for you to become a best-selling author with very little work on your part as far as the marketing goes. Hiring an online bestseller campaign coordinator is like hiring a PR person.

The job of the campaign coordinator is to secure the right kind of partners and bonuses. They have to have ongoing communication with the partners. They have to either design the website or have the website designed.

Every person contracted for aspects of the campaign must be figured into the budget. The campaign coordinator deals with any challenges that can happen during the planning and implementation stages. Challenges can include JV partners pulling out at the last minute, slow response time from partners, and convincing a publisher this is a viable way to sell books.

With the right plan, vision and team you can avoid many of the problems an inexperienced person will encounter.

 

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